| Celebration
Book Festival

For many years now, Mallorca has borrowed from Cataluña, the way to celebrate Sant Jordi (Saint George): with a book and a rose. The main bookshops in Palma, have stalls in the streets and for every book that is purchased, a rose is given.  This way, for a day, not only the Balearic capital but the majority of municipalities of the island, become a cultural paradise that promotes and encourages reading among its citizens.

The International Book Day was enacted by UNESCO in 1996 and is celebrated in more than one hundred countries. It aims to promote reading, publishing and the protection of intellectual property through copyright. April 23 was elected to coincide with the death of the writer Miguel de Cervantes and William Shakespeare in 1616.